Justin Childress
Designer & Creative Director

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Daily Record Archive

May 22nd, 2016

Further Thoughts on Reality

Some unused scribblings from my recent Creative Mornings talk on Reality:

What are you talking about? This can either be a simple answer, or a complex one. So often in graphic design, the commercial realm of creativity, what we say is dictated to us by those outside of ourselves, whether those people are bosses, clients, or collaborators. We don’t always get to choose what we say. However, we should always remain awake to what we are saying. We should remain aware. The fact is that words have the power to create reality on some level, and as participants in that creation, we need to remain active. Reality is what we encounter when we are awake. It is our responsibility, as the creators, to verify that what we are saying coordinates with who we are. Once these two realities diverge into dissonance, that is when we start to enter the realm of fantasy.