“Every designer is ideologist, even in situations where he or she does not even realize it. The history of graphic design is filled with symbolic cues about the attitudes and beliefs of client, designer, and audience. This ideological aspect becomes the potent link between design history and social history. The corporate designer embraces a philosophy of capitalism, the advertising designer advocates consumption, the social activist designer protests and demands action. The designer who does not see himself or herself as an ideologue is a sleepwalker oblivious to his or her social role.”
Philip Meggs, from a lecture presented in 1994 at the Universidad de las Americas Puebla, MX.