Justin Childress
Designer & Creative Director

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Daily Record Archive

August 16th, 2016

Buwert on Art as Technique

Peter Buwert on Victor Shklovsky’s “Art as Technique”:

“Once something has become habitual and familiar, it effectively becomes an acceptable component of our perceived reality. Shklovsky’s warning however, is that we are liable to apply this tactic to situations which should never be considered normal or acceptable: things which should be known not as normal but as wonderful, or terrible. If we degrade things which are truly extraordinary by accepting them as merely ordinary, we are either denying ourselves the pleasure of appreciating the abnormally good, or willfully subjecting ourselves to the horrors of the abnormally bad. In order to fully experience life it is necessary to recognize, appreciate and respond to the truly extraordinary things.”

This is a cogent observation and absolutely true. I wonder, however, if perhaps it should be extended a bit; in order to fully experience life it is necessary to recognize, appreciate and respond to even the truly ordinary things.